Why did I stay in Hawaii with no money, no plan, and no clue how I’d survive?
Because this place gave me something no city ever could:
🌀 Space to grow
🤫 Silence to think
🌊 Waves to keep me grounded
There were times I almost left.
I had nothing — just stress, surf, and a quiet voice in my head telling me to stay.
It was one of the hardest decisions I’ve ever made… and the best one too.
Hawaii is not an easy place to build a business.
It’s expensive, slow, and it forces you to get real with yourself fast.
But this is where I built my brand. My stores. And a life that actually feels like mine.
If you’re building something — and wondering if it’s even worth it — I’ve been there.
Just know: the breakthrough comes after the breakdown.
Follow my journey for the honest side of starting a business from scratch —
in paradise, but not without the pain.
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📍 Also featured at:
📝 Blog Post: https://borysrasin.com
📘 Grab the guide: https://borysrasin.com/built-from-scratch
📦 Learn about NRORO: https://borysrasin.com/nroro
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