If you’re just guessing your product price — you’re losing money.
In this video, I walk through the exact method I use to price my imported products for real profit. Whether you’re just starting your importing business or looking to improve your margins, this is the pricing strategy I wish I had known earlier.
Here’s what I cover:
✅ Landed Cost
Always start with your total cost: product + shipping + customs + packaging
✅ Minimum Markup Rule
I use at least a 3x markup on my landed cost
Example: if my landed cost is $8, my price starts at $24
✅ Market Pricing
Check what competitors charge — but don’t blindly copy. Understand your position.
✅ Test Different Price Points
If $24 is working, test $29. If sales continue, that’s free margin you’d otherwise miss.
💡 Pro tip: Don’t race to the bottom. Protect your margin early — and price with intention, not emotion.
📘 Want the full guide on how I built my import business from scratch?
Grab it here: https://borysrasin.com/built-from-scratch
🌐 More at: https://borysrasin.com
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