Most new importers fail before they even place an order — because they pick the wrong product.
In this video, I share the 3-rule filter I use when choosing what to import. It’s how I avoid costly mistakes and keep my margins strong:
1. Compact and lightweight — Shipping costs can kill your margins if your product is bulky or heavy
2. Easy to explain — If you can’t describe what it does in one sentence, your customers will hesitate
3. Already selling — You don’t need to invent a new trend. You just need to offer something better, faster, or cheaper
I don’t chase fads or viral ideas.
I import boring, useful products that sell consistently — and that’s how I’ve built a stable importing business in Hawaii.
This video is for anyone trying to get into product-based businesses, importing, or ecommerce. Don’t waste money picking the wrong product.
✅ Follow for real-world tips from someone actively importing and running a physical business — not just theory.
📘 Get my full importing guide: https://borysrasin.com/built-from-scratch
🌐 More resources: https://borysrasin.com
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